Compared to other media,
the Internet is a very cost effective way to promote your
products and services as well as to provide your customers with
immediate access to your products and service information, all
24 hours a day, 7 days a week, 52 weeks a year. Think of what it
would cost to run a full page color ad in the local print media
for 365 days, a full year. On the Internet, your "ad" can be
multiple pages, full of images and color and it is there around
the clock. No other media is so immediate and with so much
potential for providing customer information.
Like the Yellow Pages
Providing your basic Business Information.
What do you do?
What are your hours?
How can some contact you?
What methods of payment do you accept?
Where are you located?
How long have you been in business?
10 Reasons why you need a Website *
A professionally designed and maintained website will...
Extend your marketplace
A web site allows you the opportunity to offer products, services and
information to your local, national and international prospective
clients, and visitors 24 hours a day seven days a week.
Improve your competitive advantage
The internet is an environment where businesses compete on an equal footing. You
can stay ahead of your competition and establish your business as a leader.
Improve your communications A web site is cost
effective medium to provide employees, prospects, customers and
suppliers with up to date information regarding your company, your
products and services.
Improve your image
by promoting a corporate
style that will challenge or reinforce your client's perception of your business.
Improve customer confidence A website is like an
online brochure and is available to your customers and prospective clients. It
is your marketing tool that can be updated quickly to reflect the changes within
your organization.
Reduce your marketing costs Web sites are a cost
effective advertising opportunity, that will outlive a newspaper or radio
campaigns and they are cost effective.
Reduce your print costs and offer a better service
With a web site,
you can deliver information about your products and services faster at a one
time web site development cost.
E-commerce websites You can sell your products
accepting payment online. More and more customers want to shop from their home.
Enhance your sales with a web site.
Credibility
Build the credibility. Customers and prospective clients want to know that you
are on-line
Increase your sales You can enhance
your off-line sales campaign and increases your sales and/or visibility.
* source: iMages Technology Group
What a Website Can Do
A website should be designed specifically for your
business, organization, or profession. It should be created to do what you want it to do. Your
website should include as many pages as are required to convey the
information that your clients, customers, members, or prospects may
need. Some examples of such pages and related content are:
Home Page
With your unique Logo/Banner
Identifying who & where you are
Identifying what you do
Identifying how to contact you
Providing a menu/navigation for your site
About Page
The mission of your business/organization
Your Bio/History
Where you are going
Identifying key personnel/staff
Operation Page
Business hours
Days open/closed
Holidays/special schedules
Location Page
Address of business location(s)
Maps for business location(s)
Above with direction links
Products/Services Page
Full descriptions
Make it visual; diagrams, photos, etc.
Prices, where appropriate
Advantages/comparisons
Special promotions
FAQ/Tips Page
Current Events
Special/Unique Information
Frequently Asked Questions
Related Humor
Words of Wisdom
Feedback Page
Please Contact Us
Comments/Suggestions about the Site
How did you find us?
And remember, for each page, a picture
is worth a thousand words!