Web Design provides an Affordable, Professional, Tailor-made Web presence for small businesses and
organizations. To be competitive in today’s marketplace it is essential to have a presence on the Internet providing information about
and promotion of one’s products and services. There was a time when only larger enterprises were able to capitalize on this medium
to improve their market awareness and competitive advantage. With advances in technology and corresponding scale of economy,
the costs for a presence on the World Wide Web have come down to the point that any business or organization, no matter how small,
can now afford to be a player on the Internet; the information super highway.
Web Design clients come from any industry or organizations that have not yet begun to advertise or
promote their products or services on the Internet – or those who are in need of improving their existing websites. APT Web Design’s
affordable, professional, tailor-made Web services enable its clients to extend their marketplace and improve their image, customer
confidence, and competitive advantage. APT Web Design’s clients clearly take advantage of the premier 21st century promotional medium –
The primary goal of
APT Web Design is to develop clear, concise, custom web pages and websites that meet
our clients’ needs. To achieve this goal, we follow a process with our clients to ensure a complete understanding of their requirements
and then to implement a plan that satisfies those needs. This process involves the following steps:
for the website are established by a mutual discussion and an exchange
of ideas focusing on informational content, graphical interfaces,
navigation structure, and any other aspects relevant to achieving the
of the website is produced and reviewed with the client and if need be, further discussion
and revision will follow until the final product is ready.
of the website on the Internet by mutual consent is the final stage.
services of APT Web
Design includes providing operational statistics for Website activity and
consultation with respect to possible refreshing and updating of the
site based on either new product or service offerings as well as to
entice new and repeat visitors.
The product offered by
APT Web Design
is the development of custom web-pages and web-sites that meet our clients’
requirements. To support the objective of custom web page development,
additional services are offered that include:
Web site hosting
— providing reliable 24x7 supported Web hosting services if needed.
Domain name registration
— if needed, will assist in developing and registering a unique domain
name that will satisfy your Internet objectives.
Search engine optimization
— if needed, will develop your site to take better advantage of the
multitude of available search engines including mapping and registration
Web traffic statistics
reporting — will provide
statistical reporting and analysis for traffic patterns to your site in
order to determine what , if any, enhancements may be warranted to
better meet the objectives for your site.
Web site audits and evaluations
— a service where by your existing site is evaluated from the standpoint
of content, style, navigation, searchability, and any other applicable
criteria to determine what, if any, improvements can be made to help the
site better meet your goals.
Design not only offers all of these services to small businesses and
organizations but also to any group and individuals who can benefit with
an Internet presence.
Hi, I'm Les Schmalbach and as owner and principal, I established
APT Web Design, a small business, to
provide an affordable, professional, and tailor-made Internet presence
for other small businesses and organizations. I have over ten years
experience in developing web pages and web sites that provide
information and promotion of products and services on the World Wide
Web; the Internet and Intranet.
My background is that of an Information Technology
professional with over 40 years experience. My career began as a
software engineer with a global computer systems company and throughout
my career I have primarily been involved in product development. During
this time, I progressed into positions involving project, operations,
resource and department management.
My education involves a BS in Business Administration
from La Salle University in addition to completing numerous
company-sponsored technical and marketing training sessions, both
in-house and at Penn State University. I am a member of the Association
for Computer Manufacturers and over the years have been involved in
community and civic activities associated with organizations such as the
Boy Scouts of America, the Red Cross and the United Way.
APT Web Design
proudly acknowledges its affiliations with the following companies and organizations.